Editor’s note: We lately launched an improvement which makes over 60 additional Google services open to Google Apps users. This series showcases what’s new and exactly how your organization can benefit. Making changes to your website can be a challenge. Websites tend to be constructed with little data available in the design phase but once the site launches, tracking tools such as Google Analytics can provide a great deal of information about visitor behavior, and can highlight areas that aren’t performing as expected. But how do you want to know very well what kind of revisions will reach your goals better? How can you be confident that changes won’t actually lead to worse performance?
How is it possible to reconcile the different ideas that stakeholders throughout your company contribute in what the site should appear to be? Now, Google Apps users can address these questions using Google Website Optimizer for free using their Google Apps accounts. Google Website Optimizer is a tool that lets you eliminate guesswork from web page design by testing variations of your webpages. When you identify a full page that may need a noticeable change, you can create alternate versions of this page and use Google Website Optimizer to send a portion of the users visiting your website to each alternative version.
Website Optimizer then runs an evaluation to tell you how people to each version of the web page behave. With this data, you can make much more knowledgeable decisions about website improvements. Base website …Read More