5 Ideas To CREATE A Profitable B2C Campaign
Marketing to consumers is big business and when done right, can be quite profitable for your business. THE WEB is where most consumers spend their time, so it makes sense to target there your B2C marketing attempts. This is common knowledge today, but many businesses still fail in this arena.
This is the reason why a great deal of companies hire SEO experts for help. According to one research done by WordStream in 2013, small and medium businesses were wasting away 25 percent of their PPC finances. 6, per season on under-performing promotions 000. 60,000 wasted dollars annually. This is a lot of money that could be saved by enhancing their B2C marketing campaigns. If this is something that’s plaguing your business, then carefully keep the following tips at heart.
This is a great way to get attention on social press and get people involved. There is a great exemplary case of this past year, when Lay announced their third annual ‘Do Us a Flavor’ competition. They crowd-sourced ideas from consumers for his or her next best-selling flavor. This naturally enticed people on a global level, so you can say this was successful.
The only thing consumers love more than a deal is giveaways. This was proven in a study done by Harris Interactive in 2013, which showed a drastic upsurge in do it again buys and word-of-mouth recommendations when there were free add-ons. The results also showed that 90 percent of consumers were somewhat more likely to buy frequently from a retailer that giving away a free gift, and 65 percent were much more likely to talk about their experience after getting a free of charge gift.
It’s not surprising that global brands top Google’s search results for electronics, apparel, and toys. It might be insanely expensive and exhaustive to even try to attempt to rank highly for such keywords, aside from maintain those positions. Instead, it’s recommended that you focus on long-tail keywords that are relevant to your product, and that drive purchase intent.
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In another 2013 study done by Adchemy’s Thi Thumasathit, it demonstrated that long-tail keywords were 66 percent more profitable than head keywords. This is a chance for small and medium businesses to create a profitable B2C campaign. You don’t have to know A-listers to get a great endorsement. If you play your credit cards right, all you need is a small number of micro-influencers.
Together, these micro-influencers can provide enough promotion for your brand. An example of this was seen a couple of years back when Shoes of Prey made a decision to allow a 16-year-old beauty longer endorse their custom shoe company. In just a few days, traffic to the business tripled and the sales soared.